Fit as a new wellness brand.
Fiddle Wellness is a client-driven lifestyle program based in New York that helps people build healthy habits and live happier lives through food, fitness and evidence-based facts. Company creator and leader, Josh James, is a board-certified cardiology nurse practitioner, health coach and nutrition specialist.
Josh chose Schoolhaus as his partner to develop a brand identity aligned with his goals for the program. Our team created the Fiddle Wellness name, logo design, visual identity, messaging and tagline, as well as marketing collateral and a new website as preparation for launch.